"Microsoft's AI Triumph: Super Bowl's Best Commercials Unveiled"
Originally Published 1 year ago — by Ars Technica
Super Bowl LVIII featured a range of AI-related commercials, including Microsoft's ad showcasing its AI assistant Copilot, Google's Pixel 8 "Guided Frame" feature for people with blindness or low vision, and a Despicable Me 4 ad featuring Minions creating disfigured AI-generated images. While Microsoft's commercial highlighted the aspirational capabilities of AI, Google's ad demonstrated a positive application of AI technology for accessibility. Meanwhile, the Despicable Me 4 ad took a more humorous approach, showcasing twisted AI-generated images created by Minions.