All articles tagged with #corporate sponsorship
The article criticizes the 2026 Coachella lineup for its lack of innovation, declining ticket sales, environmental concerns, and a shift towards mainstream, commercially driven headliners, reflecting broader issues with the festival's relevance and appeal.
Target's offer to sponsor Philadelphia's Pride 365 event was rejected by organizers, amid a broader trend of corporate pullback from LGBTQ+ events due to recent DEI rollbacks and backlash against Target's Pride merchandise. Major sponsors like Wawa, AARP, and Burlington also did not participate this year, reflecting a cautious approach by companies supporting Pride celebrations.
The Texas Republican Party is shifting away from its traditional alliance with corporate America, embracing a populist, anti-corporate agenda. This change was evident at the recent Texas Republican Convention, which saw a significant drop in corporate sponsorships from major companies like Verizon, Comcast, and Chevron. The new party chair, Abraham George, reflects this shift, while some party members argue for re-engaging with corporate sponsors. The move has led to decreased corporate donations and increased internal party conflicts, impacting the party's fundraising and political dynamics.
Climate activists disrupted the London Pride march by blocking a Coca-Cola float to protest the event's acceptance of sponsorship money from "high-polluting industries." Seven members of the group Just Stop Oil were arrested for public nuisance offenses. The activists argue that these partnerships embarrass the LGBTQ+ community and allow polluting industries to sanitize their reputations. The protest briefly halted the march, which drew tens of thousands of participants, but the demonstration was eventually cleared and the march resumed.
Despite some brands pulling out of Pride events due to anti-LGBTQ legislation and backlash, most corporate sponsors have maintained or increased their support for the LGBTQ+ community. Nearly 78% of U.S. Pride organizers surveyed this year said their corporate sponsorships either rose or held steady since last year, while 22% reported declines. Many Pride events have seen record crowd turnout this year, but higher security costs and conservative pushback have also led to increased spending on safety protocols. Some advocates call for more substantive, year-round support from private-sector allies rather than just rainbow-slathered logos during Pride Month.
Despite negative publicity and pushback, many big companies including Target, Bud Light, PepsiCo, Starbucks, General Motors, and Macy's are still sponsoring Pride events in June. The buying power of the LGBTQ+ community is too big for nationwide companies to ignore. However, negative social media posts attacking companies for being "woke" and accusing them of sexualizing or grooming children are on the rise.