Corporate Pride Support: Genuine or Superficial?

Despite some brands pulling out of Pride events due to anti-LGBTQ legislation and backlash, most corporate sponsors have maintained or increased their support for the LGBTQ+ community. Nearly 78% of U.S. Pride organizers surveyed this year said their corporate sponsorships either rose or held steady since last year, while 22% reported declines. Many Pride events have seen record crowd turnout this year, but higher security costs and conservative pushback have also led to increased spending on safety protocols. Some advocates call for more substantive, year-round support from private-sector allies rather than just rainbow-slathered logos during Pride Month.