All articles tagged with #connected tv
Amazon Ads and Roku have formed a landmark partnership to give brands access to over 80% of U.S. connected-TV households, using Amazon's DSP to place ads across Roku and Prime Video platforms, with the market launch expected by late 2025. Early trials show increased reach and efficiency, marking a significant advancement in targeted digital advertising.,
The Trade Desk's shares surged over 18% after the company exceeded revenue expectations and provided strong first-quarter guidance, with fourth-quarter sales increasing by 23% and net income rising by 37%. The company's focus on providing technology for targeted advertising across the web, particularly in the Connected TV and streaming platforms, has contributed to its success. Additionally, the company announced a significant increase in share repurchases, reflecting confidence in its future performance amidst a broader recovery in the digital advertising market.
Shares of digital ad company The Trade Desk dropped 19% after the company reported weaker revenue guidance for the fourth quarter. While the company's third-quarter earnings beat expectations, analysts are concerned about softer ad spending in the coming months, particularly in the auto and entertainment industries. The Trade Desk's growth in connected TV, a significant revenue contributor, is also being questioned for its sustainability. However, some analysts see the dip as a buying opportunity, citing the company's strong position in the AdTech industry.