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Advertising Partnership

All articles tagged with #advertising partnership

business7 months ago

Amazon and Roku Form Major CTV Advertising Partnership Reaching 80% of US Households

Amazon Ads and Roku have formed a landmark partnership to give brands access to over 80% of U.S. connected-TV households, using Amazon's DSP to place ads across Roku and Prime Video platforms, with the market launch expected by late 2025. Early trials show increased reach and efficiency, marking a significant advancement in targeted digital advertising.,

business2 years ago

Pinterest's Growth Reaccelerates, Driving Stock Rally and New Advertiser Products

Pinterest shares rallied after executives announced during their first investor day that they expect year-over-year revenue growth to accelerate, with a compound annual growth rate in the mid to high teens over the next three to five years. The company also aims to increase its adjusted margin for earnings before interest, taxes, depreciation, and amortization to the low 30s. Pinterest has been focusing on collaborating with retailers and recently announced an advertising partnership with Amazon. The stock is up 8% this year.