
FTC Cracks Down on Fake Product Reviews with Tougher Regulations
The Federal Trade Commission (FTC) has proposed a rule to crack down on marketers who use fake reviews of products, aiming to ban fake reviews, suppress negative reviews, and pay for positive reviews. Violators may face hefty fines, and the rule is intended to level the playing field for honest companies. Fake reviews have been a persistent issue on platforms like Amazon and Google, and the pandemic has exacerbated the problem. The FTC's proposed rule also includes provisions against review hijacking, offering incentives for positive reviews, undisclosed roles of company officers and managers in writing reviews, and other deceptive practices. The FTC will accept public comment on the proposal for 60 days.

