"Big Tech Dominates Ad Resurgence: Meta, Amazon, Google, Apple, and Microsoft Lead the Way"
Big Tech giants like Google and Meta are reaping the rewards of the advertising resurgence, expected to haul in over $140 billion this year and claim nearly half of all digital ads revenue. While brands spend their way out of a multiyear ad slump, smaller players like Snap are struggling to keep up, with investors punishing anything that doesn't match the growth of tech behemoths. Amazon, Walmart, and TikTok are also expected to amplify their ads business, while legacy media companies like Disney and Fox continue to struggle with declining ad revenue.