"Big Tech Dominates Ad Resurgence: Meta, Amazon, Google, Apple, and Microsoft Lead the Way"
TL;DR Summary
Big Tech giants like Google and Meta are reaping the rewards of the advertising resurgence, expected to haul in over $140 billion this year and claim nearly half of all digital ads revenue. While brands spend their way out of a multiyear ad slump, smaller players like Snap are struggling to keep up, with investors punishing anything that doesn't match the growth of tech behemoths. Amazon, Walmart, and TikTok are also expected to amplify their ads business, while legacy media companies like Disney and Fox continue to struggle with declining ad revenue.
- Big Tech takes all the spoils in the ad resurgence Yahoo Finance
- Digital ad market shows signs of sharp rebound as Meta, Amazon point to growth CNBC
- This Is Amazon's Fastest-Growing Business by Far -- and It Isn't E-Commerce or Cloud Services The Motley Fool
- Meta, Google, Apple, Microsoft & Amazon's strong quarterly results signal advertising boon The Drum
- Podcast: Big Tech earnings bonanza; concentration and regulation; Super Bowl ads The Media Leader
Reading Insights
Total Reads
0
Unique Readers
0
Time Saved
2 min
vs 3 min read
Condensed
83%
543 → 92 words
Want the full story? Read the original article
Read on Yahoo Finance