All articles tagged with #brand growth
Originally Published 2 months ago — by Axios
AI tools like Google Gemini and ChatGPT are rapidly gaining popularity among high-income consumers in 2025, highlighting a growing digital divide as AI brands dominate the preferences of those earning over $100,000, while value-focused brands remain more popular among lower-income groups.
Originally Published 7 months ago — by Forbes
JonnyPops, founded by Erik Brust and Connor Wray while in college, has grown into a $100 million business specializing in 'better-for-you' frozen popsicles with no artificial ingredients, leveraging innovative manufacturing and a nostalgic appeal. The company, which remains privately owned, is positioned for long-term growth and potential acquisition, as it continues to expand its retail footprint and innovate in flavor and product offerings.
Originally Published 7 months ago — by Vogue Business
Hailey Bieber's beauty brand Rhode has been acquired by Elf Beauty for $1 billion, marking a significant high-profile deal in the beauty industry. Bieber will continue as founder and expand her role, while the deal includes cash, stock, and future earn-out considerations. The acquisition highlights Rhode's rapid growth and strategic positioning, signaling a shift towards more authentic celebrity brands with long-term value.