All articles tagged with #brand growth
AI tools like Google Gemini and ChatGPT are rapidly gaining popularity among high-income consumers in 2025, highlighting a growing digital divide as AI brands dominate the preferences of those earning over $100,000, while value-focused brands remain more popular among lower-income groups.
JonnyPops, founded by Erik Brust and Connor Wray while in college, has grown into a $100 million business specializing in 'better-for-you' frozen popsicles with no artificial ingredients, leveraging innovative manufacturing and a nostalgic appeal. The company, which remains privately owned, is positioned for long-term growth and potential acquisition, as it continues to expand its retail footprint and innovate in flavor and product offerings.
Hailey Bieber's beauty brand Rhode has been acquired by Elf Beauty for $1 billion, marking a significant high-profile deal in the beauty industry. Bieber will continue as founder and expand her role, while the deal includes cash, stock, and future earn-out considerations. The acquisition highlights Rhode's rapid growth and strategic positioning, signaling a shift towards more authentic celebrity brands with long-term value.