E.l.f. Beauty to Acquire Rhode Skincare Brand for $1 Billion
TL;DR Summary
Hailey Bieber's beauty brand Rhode has been acquired by Elf Beauty for $1 billion, marking a significant high-profile deal in the beauty industry. Bieber will continue as founder and expand her role, while the deal includes cash, stock, and future earn-out considerations. The acquisition highlights Rhode's rapid growth and strategic positioning, signaling a shift towards more authentic celebrity brands with long-term value.
- Rhode to be acquired by Elf Beauty for $1 billion Vogue Business
- E.l.f. Beauty to acquire Hailey Bieber skincare brand Rhode in up to $1 billion deal CNBC
- E.l.f. Buys Hailey Bieber’s Rhode Cosmetics Brand in $1 Billion Deal WSJ
- As tariffs cloud outlook, E.l.f. Beauty turns to Hailey Bieber for help MarketWatch
- e.l.f. Beauty to Acquire Hailey Bieber's Skincare Brand rhode for $1 Billion People.com
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