E.l.f. Beauty to Acquire Rhode Skincare Brand for $1 Billion
Hailey Bieber's beauty brand Rhode has been acquired by Elf Beauty for $1 billion, marking a significant high-profile deal in the beauty industry. Bieber will continue as founder and expand her role, while the deal includes cash, stock, and future earn-out considerations. The acquisition highlights Rhode's rapid growth and strategic positioning, signaling a shift towards more authentic celebrity brands with long-term value.