All articles tagged with #brand controversy
LeBron James launched a controversial marketing campaign with Hennessy that played on his past 'Decision' moment, generating mixed reactions from fans and branding experts, with some viewing it as a clever buzz generator and others as a letdown or 'trolling'.
Cracker Barrel ended its partnership with the design firm Prophet after a failed logo redesign and restaurant update that sparked backlash and a decline in customer visits, leading to a reversion to the original logo and leadership changes within the company.
Ben & Jerry’s co-founder Jerry Greenfield is leaving the company after 47 years, citing the loss of its independence to speak out on social issues due to its parent company Unilever’s restrictions, amid ongoing tensions over the brand’s political activism and recent corporate restructuring.
Cracker Barrel has suspended its restaurant remodeling plans after receiving negative feedback from longtime fans, particularly criticizing the modernized store designs and logo changes, indicating a shift back to preserving its traditional aesthetic.
Cracker Barrel unveiled a new text-only logo, replacing its iconic man and barrel imagery, which sparked backlash from conservative figures and social media users who accused the company of going 'woke.' The company is undergoing a broader brand refresh aimed at attracting younger customers and modernizing its image, but the change has led to significant criticism and a drop in stock value.
Cracker Barrel has changed its logo for the first time in 48 years, removing the iconic man and barrel, which has sparked backlash from MAGA supporters who see it as a move towards 'wokeness' and diversity initiatives. The company claims the new logo is more closely tied to its iconic shape, and CEO Julie Felss Masino states the feedback has been overwhelmingly positive, despite the controversy.
Doritos ended its collaboration with trans influencer Samantha Hudson after facing backlash for featuring her in an ad, with some critics citing controversial tweets from her past. The snack brand condemned any promotion of violence or sexism, and both the old tweets and Hudson's Instagram video for Doritos have been removed from the internet. Hudson had previously apologized for the posts, attributing them to "dark humor."