LeBron James launched a controversial marketing campaign with Hennessy that played on his past 'Decision' moment, generating mixed reactions from fans and branding experts, with some viewing it as a clever buzz generator and others as a letdown or 'trolling'.
LeBron James' latest 'decision' was actually an advertisement for Hennessy, featuring a limited edition bottle and a nod to his past announcement style, sparking social media speculation about his future and potential retirement.
Hennessy workers have initiated a strike in response to the company's decision to begin bottling its cognac in China, a move that has raised concerns over job security and the preservation of traditional production methods in France.