Cracker Barrel terminates partnership with logo redesign agency amid customer backlash
TL;DR Summary
Cracker Barrel ended its partnership with the design firm Prophet after a failed logo redesign and restaurant update that sparked backlash and a decline in customer visits, leading to a reversion to the original logo and leadership changes within the company.
- Cracker Barrel dumps the design firm behind its disastrous logo change CNN
- Cracker Barrel dumps consulting firm Prophet after major rebrand backlash from customers Fox Business
- Cracker Barrel ends partnership with agency that advised logo change USA Today
- Cracker Barrel drops marketing firm behind disastrous logo refresh, raising further questions about future plans MarketWatch
- Cracker Barrel drops marketing firm behind brief logo rebrand KOMO
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