Google's John Mueller criticized certain SEO content as 'digital mulch,' emphasizing that blogs solely created to rank are unsustainable, and highlighted the importance of genuine, valuable content over superficial SEO tactics.
TypePad, a blogging service based on Movable Type and owned by Endurance International Group, is shutting down, taking all user content with it, leaving only archived versions available through the Internet Archive's Wayback Machine.
Instagram's algorithm changes have led to frustration among influencers who feel they are subject to the whims of a corporation they can't control. Many influencers are now working to make sure their businesses remain under their control by diversifying their income streams through blogging, podcasts, newsletters, and other platforms. Instagram CEO Adam Mosseri believes the next decade will be one in which power will go back to individual creators, and Caitlin Covington, a fashion and lifestyle blogger, plans to create a product to launch off her success as an influencer and phase herself out of relying on sharing herself to make an income.
Kottke.org, a personal website that started as a weblog in 1998, is celebrating its 25th anniversary. The site has published around 40,000 posts and has become a full-time job for its creator, Jason Kottke. Kottke reflects on his love for the web and how it has changed over the years, from a medium for self-expression to a massive corporate entity. He also discusses the evolution of his personal websites and the growth of kottke.org, which has become a journey towards knowledge, discovery, empathy, connection, and a better way of seeing the world.