"Reimagining Influencer Marketing: Tips and Trends for Success"

Instagram's algorithm changes have led to frustration among influencers who feel they are subject to the whims of a corporation they can't control. Many influencers are now working to make sure their businesses remain under their control by diversifying their income streams through blogging, podcasts, newsletters, and other platforms. Instagram CEO Adam Mosseri believes the next decade will be one in which power will go back to individual creators, and Caitlin Covington, a fashion and lifestyle blogger, plans to create a product to launch off her success as an influencer and phase herself out of relying on sharing herself to make an income.