All articles tagged with #asa
Britain’s ASA has banned Activision Blizzard UK’s Call of Duty: Black Ops 7 advert for trivialising sexual violence, citing a spoof airport security scene in which a male passenger is humiliated. Activision argued the 18-rated ad used a comedic, implausible tone and was restricted in timing, but the ASA upheld the complaints and barred the ad from running in its current form; two drug-use complaints were not upheld.
A Scottish tanning salon chain, Indigo Sun, was found to have made misleading claims that sunbed use reduces cancer and heart disease deaths, based on a University of Edinburgh study. The UK's advertising watchdog, ASA, ruled the claims irresponsible and unsubstantiated, leading Indigo Sun to withdraw the ad. The company argued the study supported their claims, but the ASA emphasized the ad omitted important health risk information and was misleading.
The UK's Advertising Standards Authority (ASA) has banned two Zara advertisements for depicting models as 'unhealthily thin,' citing irresponsible portrayal and ordering the company not to use the images again. Zara responded by removing the images and asserting the models were medically certified in good health, but the incident highlights ongoing scrutiny of body image in fashion advertising.
Two Zara adverts featuring models deemed 'unhealthily thin' have been banned by the ASA for irresponsible portrayal, with Zara removing the images and asserting the models' health certifications. The ban follows similar actions against other retailers for promoting unrealistic body images.