UK Regulator Bans CoD Ad for Trivializing Sexual Violence

Britain’s ASA has banned Activision Blizzard UK’s Call of Duty: Black Ops 7 advert for trivialising sexual violence, citing a spoof airport security scene in which a male passenger is humiliated. Activision argued the 18-rated ad used a comedic, implausible tone and was restricted in timing, but the ASA upheld the complaints and barred the ad from running in its current form; two drug-use complaints were not upheld.