"Prevent iPhone App Tracking Instantly by Disabling This Setting"
Originally Published 2 years ago — by CNET
Apple's App Tracking Transparency feature, introduced in iOS 14.5, allows users to opt-out of app tracking, preventing apps from accessing the device's advertising identifier (IDFA) and other identifiers for targeted ads. This has had a significant financial impact on social media platforms, costing them billions in ad revenue. Users can disable tracking for new apps upon download or adjust settings for existing apps. Despite this, denying IDFA access doesn't stop all forms of tracking, so users should remain cautious. The feature underscores Apple's commitment to privacy, which it considers a fundamental human right.