All articles tagged with #affinity
Affinity rapidly gained over one million users in less than a week after consolidating its apps into a free platform, a move supported by Canva's business model to make professional creative tools accessible, mirroring strategies like Blackmagic's DaVinci Resolve.
Affinity has launched a bold new rebrand featuring a unified app suite, a fresh visual identity, and a campaign that emphasizes creativity and punk attitude, aiming to challenge traditional software giants like Adobe.
Affinity is a comprehensive, free photo editing and design software that combines features of Photoshop, Illustrator, and InDesign, offering powerful editing tools, layer management, and advanced features like HDR merging and object selection, but lacks cataloguing and preset effects, making it ideal for experienced users who prefer a manual, technical approach.
Affinity, a powerful photo editing software, has announced it is now completely free forever, providing photographers with a professional, lightweight alternative to Adobe Photoshop without subscription costs or AI distractions.
Canva has relaunched its Affinity creative suite as a free, all-in-one app for photo editing, vector illustration, and page layouts, available on Windows and Mac, with future iPad support, featuring AI-powered tools and seamless integration with Canva accounts, while maintaining support for older standalone versions.
Canva, Australia's most valuable startup, has acquired the Affinity suite of creative software in a deal valued at "several hundred million pounds," marking its biggest acquisition yet as it aims to compete with Adobe. The acquisition includes the entire 90-person team of Serif, the startup behind Affinity's portfolio of photo-editing, publishing, and illustration software. Canva, known for its easy-to-use design products, has surpassed $2.1 billion in annualized revenue and has over 175 million users, with plans to double down on organic growth in Europe.