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"Streaming Services Embrace Commercials, Leaving Viewers and Creators Discontent"

Originally Published 1 year ago — by Hollywood Reporter

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Source: Hollywood Reporter

Streaming platforms like Prime Video and Paramount are introducing ad-supported tiers, causing frustration among creators who feel that the presence of commercials disrupts the storytelling process. Some creators are adapting to this change by incorporating natural ad break moments into their scripts, while others feel blindsided by the introduction of ads after production has wrapped. The shift towards ad-supported tiers reflects a broader trend in the industry, with Netflix announcing the retirement of its cheapest commercial-free tier and emphasizing the appeal of cheaper plans to consumers. This transition marks a departure from the original promise of commercial-free streaming, and while some are willing to pay extra for an ad-free experience, it's not a luxury available to everyone.