All articles tagged with #advertising effectiveness
Tom Steyer claims his ads helped pass Proposition 50, but the Yes on 50 campaign disputes this, citing internal polls and research showing Steyer’s ads were ineffective compared to other campaign ads, which had a much stronger impact on voter support.
A study by PA Consulting and The Trade Desk highlights the significant advantages of premium media, which combines credibility and high-quality content to boost brand trust and purchase intent, showing that premium placements are 30% more effective than less premium options in driving consumer actions and perceptions.