All articles tagged with #brand trust
A study by PA Consulting and The Trade Desk highlights the significant advantages of premium media, which combines credibility and high-quality content to boost brand trust and purchase intent, showing that premium placements are 30% more effective than less premium options in driving consumer actions and perceptions.
Modelo Especial has surpassed Bud Light as America's most popular beer, according to consumer data. Bud Light sold $297 million worth of beer in the four weeks ending May 28, while Modelo Especial increased sales by $333 million since 2022. Business experts warn that Bud Light needs to make major changes to regain consumer trust and prevent further decline in sales. The backlash against Bud Light's partnership with transgender influencer Dylan Mulvaney continues, with some stores giving away the beer for free and consumers mocking the brand.