Benefits of Advertising on Premium Media
TL;DR Summary
A study by PA Consulting and The Trade Desk highlights the significant advantages of premium media, which combines credibility and high-quality content to boost brand trust and purchase intent, showing that premium placements are 30% more effective than less premium options in driving consumer actions and perceptions.
Topics:technology#advertising-effectiveness#brand-trust#business#media-quality#premium-media#purchase-intent
The value of advertising on premium media The Trade Desk
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