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Ad Format

All articles tagged with #ad format

technology1 year ago

"Google AdSense Introduces Innovative Ad Intents Format for Auto Ads"

Google AdSense introduces a new ad format called "ad intents" that converts existing text on a website into links that launch Google Search results with relevant ads, without relying on third-party cookies. This format can be placed within existing text or at the bottom of the page, and works on both mobile and desktop platforms. The number of ad intent links shown is automatically determined based on the page's word count to maintain a good user experience. This new ad format is available to AdSense publishers and is opt-in, and comes as AdSense users have reported significant drops in revenue since February 2024.

via 9to5Google|
#ad-format#adsense#google
advertising-technology1 year ago

"Reddit's New Free-Form Ads Blur Line Between User Posts and Paid Content"

Reddit has introduced "Free-Form Ads," a new ad format that closely resembles regular posts on the platform, with upvotes and comments. Early testing has shown a 28% increase in click-through rates, and brands like Just Eat Takeaway, Kraft Heinz, and Leica have seen positive results. The ads are marked as "Promoted," but otherwise blend seamlessly into users' feeds, and are expected to become more prevalent in the future.

via 9to5Google|
#ad-format#advertising#advertising-technology
technology1 year ago

"Reddit Unveils User-Like Ad Format for Seamless Integration"

Reddit introduces a new ad format called free-form ads, designed to resemble regular user posts, in an effort to maximize engagement for advertisers. The format allows for a combination of media types and is inspired by the popular megathread post type. Early testing showed a 28% higher click-through rate compared to other ad types, along with increased community engagement. The new ad format is part of Reddit's efforts to attract more brands to its platform and is available globally to all advertisers via the Reddit Ads Manager.

via TechCrunch|
#ad-format#advertising#ipo