"Reddit's New Free-Form Ads Blur Line Between User Posts and Paid Content"

Reddit has introduced "Free-Form Ads," a new ad format that closely resembles regular posts on the platform, with upvotes and comments. Early testing has shown a 28% increase in click-through rates, and brands like Just Eat Takeaway, Kraft Heinz, and Leica have seen positive results. The ads are marked as "Promoted," but otherwise blend seamlessly into users' feeds, and are expected to become more prevalent in the future.