e.l.f. Beauty's stock dropped 29% after its full-year guidance fell short of expectations, impacted by tariffs and the integration of its acquisition Rhode, which is expected to significantly boost sales but has yet to meet profit forecasts.
Hailey Bieber's skincare brand Rhode has launched at Sephora stores nationwide, marking its first availability outside its website. The brand was acquired by e.l.f. Beauty for $1 billion three months ago, with Bieber remaining as chief creative officer, highlighting its rapid growth and influence in the beauty industry.
Hailey Bieber's Rhode beauty brand has launched at Sephora, offering 16 products including viral lip tints, blushes, and skincare essentials, marking her first retail availability beyond her own channels and coinciding with her partnership with E.l.f. Cosmetics.
Hailey Bieber celebrated selling her beauty brand Rhode to e.l.f. for $1 billion by wearing a tiny black micro minidress at a dinner in Los Angeles, where she announced her expanded role as chief creative officer and head of innovation, while her husband Justin Bieber showed support on Instagram.
Hailey Bieber recently sold her Rhode brand for $1 billion but continues to swear by affordable skincare products like the $15 Cosrx Advanced Snail Mucin Glass Glow Hydrogel Masks, which she uses in her TikTok routines for hydration and radiance.
E.L.F. Beauty acquired Hailey Bieber's cosmetics brand Rhode for $800 million in cash and stock, with an additional $200 million possible based on future growth, reflecting Rhode's rapid success and strong community engagement, especially among younger consumers.
Hailey Bieber's skincare brand Rhode was acquired for $1 billion less than three years after its launch, largely due to her willingness to learn from mistakes, such as packaging color issues, and embracing imperfections as part of the growth process, aligning with lessons from Warren Buffett on the importance of acknowledging and correcting mistakes promptly.
Hailey Bieber celebrated selling her beauty company Rhode to e.l.f. Beauty for $1 billion with a solo dinner in West Hollywood, while her husband Justin Bieber publicly supported her achievement on social media but was absent from the celebration itself.
ELF Beauty's stock surged after strong Q4 earnings, a court ruling limiting tariffs, and its announcement of a $1 billion acquisition of Hailey Bieber's skincare brand Rhode, which is expected to close in Q2 2026.
Hailey Bieber announced a major partnership with e.l.f. Beauty for her brand Rhode, celebrating a significant milestone that garnered support from celebrities and fans. Justin Bieber posted a supportive but wordless Instagram story about Hailey's achievement, following recent controversy over his previous comments about her Vogue cover. The event highlights Hailey's growing influence in the beauty industry and the public's interest in her career and personal life.
Justin Bieber publicly supported his wife Hailey Bieber's skincare brand Rhode's $1 billion acquisition by e.l.f. Beauty with a no-caption Instagram post, sparking reactions and jokes from fans. The post highlighted Hailey's achievement, but Justin's previous controversial captions and ongoing relationship rumors have kept public attention on their personal lives.
Hailey Bieber's beauty brand rhode has been acquired by e.l.f. Beauty in a $1 billion deal, with Bieber taking on roles as Chief Creative Officer, Head of Innovation, and strategic advisor, signaling a new chapter of growth and innovation for the brand.
Hailey Bieber's makeup brand Rhode has been sold to e.l.f. Beauty in a deal valued at up to $1 billion, with Bieber remaining as chief creative officer. The brand, launched in 2022 and rapidly growing through social media popularity, will expand its distribution globally, including plans to be sold in Sephora. The deal underscores the rising influence and valuation of celebrity-founded beauty brands.
e.l.f. Beauty is acquiring Hailey Bieber's lifestyle beauty brand rhode for $1 billion, with Bieber remaining involved as founder and chief creative officer, aiming to expand the brand's reach and diversify e.l.f.'s portfolio into prestige beauty.
Rhode, a beauty brand founded by Hailey Bieber, has been acquired by Elf Beauty for $1 billion, marking a significant deal in the beauty industry. Bieber will continue as founder and expand her role, while the deal includes cash, stock, and future earn-out considerations. The acquisition highlights Rhode's rapid growth and innovative marketing, and signals a potential rebound in high-value beauty M&A activity, emphasizing the importance of authentic celebrity involvement and strategic brand development.