"CEOs Embrace 'Choiceful' as Their New Buzzword"

CEOs of major companies, including Walmart, McDonald's, and Starbucks, have been using the word "choiceful" to describe today's consumer behavior, where individuals are cutting back on spending but are still willing to splurge on what they consider valuable. The term has gained popularity in 2023, appearing in 15 quarterly earnings calls for S&P 500 companies, nearly double the usage compared to last year. CEOs have found it useful to describe the changing consumer landscape and reassure investors about their ability to navigate through economic challenges. The word "choiceful" is not commonly used in everyday language but has been employed by CEOs to emphasize the thoughtfulness of their strategies in response to shifting shopping habits and inflationary pressures.