Xbox signals its next era at GDC with Build for What’s Next slogan

TL;DR Summary
Microsoft’s Xbox booth at GDC features new slogans such as “Build for what’s next” and “The future of Xbox starts now,” signaling a future-focused strategy aimed at developers and the platform’s lifecycle. The rollout follows confirmation of a next‑gen console codenamed Project Helix and remarks from CEO Satya Nadella and new Xbox chief Asha Sharma about Xbox remaining core to Microsoft and a continued commitment to gaming.
- The future of Xbox "starts now", according to its new GDC message Windows Central
- Xbox Project Helix could cost $999 to $1,200, report suggests Video Games Chronicle
- Next-gen Xbox console, codenamed Project Helix, will play PC games GamesIndustry.biz
- New Xbox CEO Asha Sharma Discusses Next Gen Console Codenamed Project Helix Game Informer
- Xbox Superfan Shares Blades Dashboard Concept For 'Project Helix' Console Pure Xbox
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