All articles tagged with #marketing strategies
Originally Published 7 months ago — by BBC
Arsenal's success in growing their Women's Super League crowds is attributed to strategic marketing, leveraging Euro 2022 momentum, innovative ticket pricing, community engagement, and targeted advertising, resulting in record attendances and a sustainable fanbase expansion.
Originally Published 1 year ago — by Adweek
Christina Aguilera, co-founder and chief brand advisor for sexual wellness brand Playground, is rewriting the playbook for women by promoting sexual liberation and empowerment. With a focus on creating a safe space for women, Playground offers a range of lubricants and oils designed to encourage women to embrace their bodies and experience pleasure. Aguilera's pivot into the sexual wellness arena aligns with the growing market, attracting investors and challenging societal stigmas. The brand's marketing strategy includes playful content and a focus on women's health needs, with plans for expansion and a commitment to opening doors for new conversations about sexual wellness.
Originally Published 2 years ago — by Search Engine Land
Google plans to integrate generative AI into its advertising business through Performance Max, a program that uses an algorithm to determine ad placement, budget allocation, and simple ad copy creation. Advertisers can submit creative content, and the AI will "remix" these materials to generate ads that target specific audiences and meet objectives like sales targets. However, concerns have been raised about the potential for the tool to disseminate misinformation. Google intends to implement strict safeguards to prevent such errors as it rolls out its new generative AI features.