"Competitive Strategies for Launch Providers in Transition Era"

The launch industry is in a transition phase with new families of launch vehicles being introduced by various companies, including United Launch Alliance, Mitsubishi Heavy Industries, Arianespace, Relativity Space, and Rocket Lab. SpaceX continues to lead the market with its Falcon 9 and Falcon Heavy rockets, aiming for 148 launches this year, while also developing the larger capacity Starship. As companies seek to differentiate themselves, they are focusing on providing custom services and unique trajectories for customers, hoping to compete with SpaceX's current advantages.