Gen Z's Impact on Howard Schultz's Public Image at Starbucks

Howard Schultz, the former CEO of Starbucks, faced accusations of union-busting from senators during a recent hearing. Schultz's image has shifted from a model of corporate responsibility to a union buster, and Americans' attitudes toward unions and large companies have evolved. Gen Z, the generation Schultz hopes to attract to work at his coffee shops, is the most supportive of unions. Public support for unions is at a historic high, with 71% of those surveyed approving of labor unions. Starbucks' critics have growing support, and mistrust for large corporations has also grown.