Starbucks launches a winter menu featuring new protein drinks like Caramel Protein Matcha and Latte, limited-time Dubai Chocolate beverages, the return of pistachio-flavored drinks, new food items including truffle egg bites and Valentine Cake Pop, along with seasonal merchandise and special Reserve offerings in select locations.
Starbucks launches its 2026 winter merchandise collections featuring themed tumblers, mugs, and cold cups for Lunar New Year, Valentine's Day, and everyday coffee moments, available from January 6 at participating locations.
Starbucks closed around 400 stores in the U.S. in 2025 as part of a $1 billion restructuring plan, citing underperforming locations and increased competition, with plans to open new stores in 2026.
Starbucks CEO Brian Niccol sees signs of success in his 'Back to Starbucks' plan, highlighted by positive Reddit feedback emphasizing customer service values, as the company aims to revive its cozy, community-focused image through store redesigns and improved service, despite challenges with mobile orders and automation.
Starbucks is reducing its urban store footprint in major US cities like New York and Los Angeles due to increased competition, changing consumer habits, and operational challenges, shifting focus towards suburban expansion and store renovations to revitalize sales.
Brian Niccol, CEO of Starbucks since September 2024, has implemented a series of strategic changes under the 'Back to Starbucks' campaign, including menu updates, store closures, staff policy reforms, and digital app improvements, aimed at revitalizing the brand and improving customer experience.
Nike has been named a top pick by Jefferies, highlighting its strong market position, while the article also discusses potential future developments for Starbucks stock, indicating ongoing interest and analysis in these major retail and apparel companies.
A car crashed into the front of a Starbucks in Wynnewood, Montgomery County, Pennsylvania, causing no injuries; authorities are investigating the cause of the accident.
Starbucks will pay over $38 million in a settlement with New York City for violating the Fair Workweek Law over half a million times since 2021, with $35 million going to affected workers and $3.4 million in penalties, marking the largest worker protection settlement in NYC history.
Starbucks is celebrating Red Cup Day on November 13, 2025, by offering a free limited-edition reusable red cup to customers who purchase any handcrafted holiday or fall beverage at participating U.S. stores, with additional discounts for bringing reusable cups and earning double stars for Rewards members.
The popular Starbucks in California's Downtown Disney closed unexpectedly due to a strike by unionized baristas protesting for fair pay and working conditions, part of a broader nationwide dispute with Starbucks over contract negotiations.
Starbucks faces a significant challenge to its recovery plan as ongoing strikes by unionized baristas over pay and staffing threaten to disrupt operations and damage its reputation, amid broader issues including store closures, leadership changes, and competitive pressures.
Starbucks' limited-edition $30 glass bear cup sold out within hours, causing chaos, fights, and a resale frenzy, highlighting the company's shift towards hype-driven marketing and the challenges of balancing exclusivity with customer satisfaction amid its efforts to rebuild reliability under CEO Brian Niccol.
Starbucks' limited edition Bearista Cold Cup sparked a frenzy with long lines, fights, and reselling at high prices, highlighting excessive consumerism and societal issues amid widespread criticism and online debate.
Starbucks faced backlash after its limited-edition 'Bearista' Christmas cups sold out quickly, leading the company to apologize for the disappointment and highlighting issues with stock distribution and employee purchases.