Gen Z’s Sardine Surge: The Budget-Protein Trend Goes Mainstream
TL;DR Summary
Gen Z is driving a sardines craze, linking affordable, high-protein meals with wellness aesthetics and savvy marketing to a broader TikTok-driven trend. Nutritionists caution about sodium and additives, but fans see canned fish as a sustainable, global-food-culture moment that echoes traditional coastal cuisines and fits a busy, budget-conscious lifestyle.
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