"Boosting Healthy Food Likes through Social Media"

1 min read
Source: The Washington Post
"Boosting Healthy Food Likes through Social Media"
Photo: The Washington Post
TL;DR Summary

Researchers analyzed nearly 54,000 Instagram photos from 90 food influencers to determine how food styling affects social media engagement. They found that images with warm colors, repetition, and feature complexity generated the most likes and comments. However, the more calorie-dense a food image was, the more likely it was to get engagement. To promote healthy foods online, the researchers suggest using warmer colors, repetitive features, and showcasing foods on a clean background to make them more visually appealing.

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