Ozempic's Rise: Marketing Blitz, Lobbying, and Real-life Challenges

Novo Nordisk's blockbuster weight loss drug, Ozempic, has become one of the most hyped treatments in American history, thanks to a $1 billion marketing campaign and millions spent lobbying physicians to promote the drug. However, the company now faces numerous lawsuits from patients claiming crippling side effects, with allegations of aggressive marketing tactics to promote their drugs as the only way to achieve sustainable weight loss. Celebrities have also contributed to the drug's popularity, with sales surging over 300 percent and bringing massive profits for Novo Nordisk.