WHO Takes Aim at Big Tobacco's Vaping Transition

Big tobacco companies, such as Philip Morris International and British American Tobacco, could face significant losses if tobacco alternatives, like vaping, are subjected to the same regulations as cigarettes, according to investors and analysts. The World Health Organization has called for tighter controls on vapes, citing concerns about nicotine addiction. Stricter regulations and increased awareness of health risks could impact the cigarette businesses of tobacco companies that have been investing in alternative nicotine products. While some countries have embraced vaping as a public health measure, others have banned it altogether. The WHO's recommendations are unlikely to result in immediate global regulatory changes, but they could disadvantage tobacco companies and reduce competition in the long run.