Vape Industry Leader Advocates for 'Strict' Ads to Aid Smokers' Quitting

1 min read
Source: BBC
Vape Industry Leader Advocates for 'Strict' Ads to Aid Smokers' Quitting
Photo: BBC
TL;DR Summary

The managing director of BAT UK advocates for allowing strict advertising of vapes targeted at adults to help smokers switch, despite current UK restrictions and health concerns about youth vaping; she emphasizes regulation, education, and enforcement to support the UK's goal of a smoke-free generation by 2030.

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