Meta's Struggle with Retaining Users on Threads: Zuckerberg's Search for Retention 'Hooks'

Meta Platforms is focusing on improving user retention for its Twitter rival app, Threads, after losing over half of its users since its launch. CEO Mark Zuckerberg acknowledged the drop-off as "normal" and plans to enhance retention by adding more features, such as a desktop version and search functionality. Meta is also exploring "retention-driving hooks" like integrating Threads with Instagram. Additionally, Zuckerberg discussed the company's progress in augmented and virtual reality technology, aiming to stay ahead of competitors like Apple, Google, and Microsoft. Meta's shares surged 8% following a positive revenue growth forecast.