Meta Implements Retention Strategies for Threads Amidst High User Attrition

Meta Platforms is focusing on improving user retention for its Twitter rival app, Threads, after losing over half of its users since its launch. CEO Mark Zuckerberg acknowledged the drop-off as "normal" and plans to enhance retention by adding more features and "retention-driving hooks." Meta's executives also discussed the company's revenue growth forecast and investment in augmented and virtual reality technology for the metaverse. Additionally, they highlighted the release of an AI model called Llama 2, which has received over 150,000 download requests. Zuckerberg expressed uncertainty about a proposed "cage match" with Elon Musk.