From Earning Rs 10 a Day to Owning a Rs 3,000 Crore Food Company: The Inspiring Journey of a CEO

Musthafa PC, the CEO of iD Fresh Food, shares his inspiring journey from a remote village in Kerala, where his father earned just Rs 10 a day, to building a company with a valuation of Rs 3,000 crore. He worked odd jobs as a child to support his family and eventually saved enough to purchase a goat, which became their "first asset." Through hard work and determination, he went on to study engineering and later started iD Fresh Food, a company that sells ready-to-cook packaged food. Despite initial challenges, the company became successful and is now a staple in many households. Musthafa's story is a testament to the power of perseverance and entrepreneurship.