From a flat to a £6bn juggernaut: Warhammer’s tabletop empire
TL;DR Summary
Warhammer’s parent company, Games Workshop, has transformed from a mail-order hobby outfit started by three friends into a £6bn FTSE 100 business, posting 10.9% revenue growth as demand for its plastic miniatures soars. The brand leverages a loyal community, a vertically integrated supply chain, and a focus on experiential retail and IP, boosted by celebrity fans and broader pop‑culture trends. Plans for global expansion, including a Warhammer World in the US and potential film/TV projects, aim to convert niche tabletop gaming into a mainstream entertainment powerhouse.
Topics:technology#business#entertainment-industry#games-workshop#tabletop-gaming#uk-economy#warhammer
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