Easter Candy 2023: Top Sellers and Regional Preferences Revealed.

Reese's Peanut Butter Eggs were the top-selling seasonal candy on Instacart last year in 29 states, according to data from Instacart. RetailMeNot's Easter candy survey also put Reese's eggs at the top with 51% of the 1,000 people surveyed claiming it's their favorite followed by chocolate bunnies, Cadbury eggs, jellybeans, and Peeps. Consumers will spend a record $24 billion on Easter this year, up from $20.8 billion last year, including $3.3 billion in candy, according to the National Retail Federation's annual holiday survey.