Breakfast in a Cup: Cup Noodles' New Ramen Flavor.

Cup Noodles has launched a breakfast version of its instant ramen, which combines the flavors of sausage, maple syrup pancakes, and eggs in a soup-based ramen that takes four minutes to cook in the microwave. The meal also contains visible ingredients of sausage and eggs, and eaters are encouraged to customize it with hot sauce, more syrup, or even rice. The product, called "Cup Noodles Breakfast," goes on sale for $1.18 at select Walmart stores and on the retailer's website. Nissin Foods USA, the parent company of Cup Noodles, entered the breakfast market because it saw its affordability and convenience as an advantage, especially as inflation takes a toll on food prices.