Kraft Unveils Dairy-Free, Plant-Based Mac and Cheese Option

Kraft Heinz is launching a new vegan mac and cheese product called "Kraft NotMac&Cheese," which uses a plant-based sauce made from fava bean protein and coconut oil powder. The dairy-free product will come in original and white cheddar flavors and is priced at $3.49 per box. This is Kraft Heinz's third non-dairy offering, following its NotCheese Slices and NotMayo. The introduction of this product aligns with the growing trend of consumers embracing plant-based alternatives, with sales of plant-foods rising to $8 billion in 2022. Other food companies, such as Babybel and Philadelphia, have also introduced vegan versions of their popular dairy products.