"The Rise of Reusable Cups: Changing Coffee Culture at Starbucks and Beyond"

Starbucks is now accepting reusable cups for on-the-go orders in the US and Canada as part of their commitment to reduce waste. While the environmental impact of paper-cup waste is not as high-profile as plastic bags, experts believe that reusable cups could become widespread, especially if more retailers adopt similar policies. However, barriers to adoption include potential customer experience challenges and the need for consumers to remember to bring their reusable cups. Financial incentives and the precedent set by the widespread adoption of reusable shopping bags and water bottles offer hope for a shift in consumer behavior towards embracing reusable cups.