Starbucks' Iconic Cup Set for a Game-Changing Makeover

Starbucks plans to eliminate disposable cups by 2030 in an effort to reduce waste and greenhouse gas emissions. The company aims to cut its waste, water use, and carbon emissions in half by 2030. Starbucks is testing reusable cups and developing disposable cups that use less material and are more recyclable. The goal is to create a cup of the future that still features the iconic Starbucks logo but is reusable. While customers want companies to be environmentally conscious, the challenge lies in balancing sustainability with convenience and maintaining the brand's market penetration. Starbucks' efforts could have ripple effects across the industry, but major change will require corporate collaboration and government regulation.