Ford F-150 Lightning Outshines Tesla Cybertruck in Buyer Interest and Study

A study by Cox Automotive reveals that Ford's F-150 Lightning has generated more buyer interest than Tesla's Cybertruck in the electric pickup truck segment. The study emphasizes the influence of brand strength, with consumers more likely to consider EV trucks from brands they know or currently own. The F-150 Lightning secured the top spot in driving range, performance, price, appearance, and technological advancement. While Tesla's Cybertruck has reported 1.9 million pre-orders, the study remains skeptical until post-launch when sustained buyer interest can be assessed.