Ford is reportedly reducing the production of its F-150 Lightning electric pickup trucks due to changing market demand. The automaker plans to adjust its planned production at the Rouge Electric Vehicle Center to an average of 1,600 per week starting in January. Ford will continue to match production to customer demand. This decision comes as Ford aims to better align its production capacity with market dynamics in the evolving electric vehicle industry.
A study by Cox Automotive reveals that Ford's F-150 Lightning has generated more buyer interest than Tesla's Cybertruck in the electric pickup truck segment. The study emphasizes the influence of brand strength, with consumers more likely to consider EV trucks from brands they know or currently own. The F-150 Lightning secured the top spot in driving range, performance, price, appearance, and technological advancement. While Tesla's Cybertruck has reported 1.9 million pre-orders, the study remains skeptical until post-launch when sustained buyer interest can be assessed.
A leaked video from inside Tesla Gigafactory Texas has revealed the small frunk of the upcoming Cybertruck, confirming its presence. The frunk, which is believed to be more valuable in electric pickup trucks, appears to be big enough for a couple of carry-on suitcases or a decent load of groceries. Tesla is expected to start deliveries of the Cybertruck by the end of next month.
