Adidas Faces Tariff Hikes Amidst Strong Q2 Growth

TL;DR Summary
Adidas shares dropped over 9% after warning that U.S. tariffs could cost the company up to 200 million euros in the second half of the year, potentially increasing U.S. consumer prices and impacting demand, though the company maintained its full-year sales and profit guidance amid macroeconomic uncertainties.
- Adidas slumps 7% as sportswear giant warns tariffs to drive up U.S. prices CNBC
- Adidas records Q2 tariffs hit, flags cost increases Yahoo Finance
- Adidas Posts Strong Profits As Retro Shoe Demand Persists Bloomberg.com
- Adidas warns of €200mn tariff hit Financial Times
- Continued strong double-digit growth for adidas brand in the second quarter of 2025 adidas Group
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